tend

Your friends miss you.

Your friends miss you, too. They’ve been waiting on the text just as long as you have.

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I bet your friends miss you.

I started Tend because, as I got older, I noticed the same quiet pattern with the people I cared about most. Mismatched weekly routines. Recharge nights that turned into recharge weeks. Forgetting to text back, and then it being too long to text back at all.

Days became weeks. Weeks became months. And by the time you looked up, the friend you used to see every weekend was married with a baby on the way — and you’d missed both.

Step 1 · the drift

Six years, one friendship

How often you two talk, year by year. Higher is closer.

how often you talk year 1 year 3 year 6 their wedding their first kid
you reached out they reached out life kept happening
Both lines slide down together — and the big moments (a wedding, a first kid) pass in the gap. Most friendships don’t end. They thin, quietly, from both sides.

The part nobody says out loud is that the silence cuts both ways. Your friends miss you, too. They’ve been waiting on the text just as long as you have.

Step 2 · with Tend

The same friendship, with Tend

Same start, two paths — one with Tend’s nudges, one without.

how often you talk year 1 year 3 year 6
with tend without it each gentle nudge
A few nudges a year keep the line from falling. The widening gap between the two is the friendship you get to keep.

Tend is the nudge to be the one who reaches first.

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